Prince

3121 CD

Prince released his 3121 CD in the spring of 2006. I was actively involved in designing the CD package, CD book, as well as all the promo material. The CD was released through Universal Music, and I worked with the Universal productiion team to get the CD made, going to press checks and their headquarters in NYC to proof the final package.

This CD had been in development for a long time, changing tracklists and configurations many times. I created the 3121 logo that was used a great deal from 2005-2007, but I probably wound up doing about 4 completely different versions of the CD package before the final version came out. I have always loved the cover image on this CD of Prince in silhouette. As soon as I saw the original photo I knew it would make a great cover. It's subtle but very effective. You know who the silhouette is, you don't need a distracting headline telling you. And the jacket commuincates the title perfectly and sets us up for obvious merch tie-ins. Throughout the entire CD design process, everything else changed many times but the cover remained the same. I'm very proud of that. This is the project I hold most dear from my time with Prince.

The CD debuted at #1 on the Billboard charts in March 2006 and was awarded Gold status by the RIAA. I received a plaque which I have in my office.

Related projects: 3121 singles | 3121 promo

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